Analyst Relations is a critical capability for high-tech and telecom businesses that need to prove and improve credibility in the marketplace, recognise the power of analyst influence over buyer behaviour and require actionable insight in support of executive decision making.
Understanding your technology and target audience is the key to success in technology Public Relations. We are 100% focused on Public Relations for high-tech companies which ensures that you, as our client, will get access to the expertise needed to succeed in your business and market.
On the Web, content and authority are key. We will help you establish your company as a thought-leader and position it effectively in all relevant social channels to make your company an information hub for your technology area.
Our professionals offer a white paper service, in which technology vendors will find a valuable resource. We are not only able to create a white paper that can be used to provide website content and support lead-generation marketing campaigns, but also have the marketing skills to help you design a paper that reflects your firm's messages and potential customers.
'Tact is the art of making a point without making an
Sir Isaac Newton (1642-1727).
Gaining market mindshare to drive sales and brand awareness is one of the key marketing goals of any growing company. Influencer marketing and influencer relations are of increasing importance in a world that is dominated by "push-advertising" including an overwhelming choice of products and services that need to be evaluated by the buyer.
Still, not all companies, including those that declare they have an integrated influencer marketing strategy, have the resources and expertise to keep track of the latest developments and best practices in this emerging field.