Analyst Value Survey
The Analyst Value Survey (AVS) is the only public survey into how people value different analyst firms like Gartner, Forrester and dozens of mid-sized firms. The survey has been held since 2000 and the results are being read by an ever increasing audience; The results of the 2013 survey were viewed almost 10,000 times in the first half year.
Leveraging the results for
Buyers: Buyers of analyst services use the results of
the AVS to see which firms are perceived as delivering the highest
impact on their IT decision making.
Technology Providers: Analyst Relations and marketing professionals at technology providers use the AVS to improve and justify their prioritisation of relationships with analysts who impact their business.
Research Firms: Analyst Firms use the AVS to understand how they can deliver more value and overtake their competition.
More information for research firms:
In this webinar, Duncan Chapple outlines an approach that he developed together with Ian Scott: the first is service-focussed and quantitative; the second is more qualitative and comparative. Both help research firms to make sense of the results of the Analyst Value Survey, and give actionable insight.
"I would also like to thank the hard-working people at Kea Company, which today has adopted the mantle of "analyst of the analysts" for pulling off such a terrific and comprehensive study."
"Saving the best for last - big shout-out to the rockstar team at Kea Company for putting together a comprehensive study. I truly believe the outcomes of this study will help the IT community at large to make well-informed decisions on analyst relations. Keep up the brilliant work!"
Sanchit Vir Gogia,
Analyst Value Survey 2015/2016
Over 750 people told Kea Company how they feel about the current state of the research industry. We can provide you with the in-depth analysis that you'd need to know to make the best decisions and benchmark the most influential tech research firms out there today!
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